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Valley Sales

 
 

Bankers call it a “Shadow Economy,” because much of the spending by Mexican Nationals in the Valley has not been documented until recently. But the numbers don’t lie. McAllen’s largest mall at the south end of town generates $1,000 or more per square foot of retail sales. Considering that the national average in a mall is typically in the range of $200 to $250 per square foot, these numbers are astounding.

A few miles away, an outlet mall generates $650 per square foot of retail sales; an outdoor mall generates $500 per square foot and yet another smaller mall in the area generates $350 to $400 per square foot of retail sales.

These are undoubtedly some of the most impressive numbers in the entire country, and the reason they are so high is because of the Mexican National shopper coming from Monterrey spending their money in the U.S. One mall alone in McAllen generated $1 billion in retail sales in a year. And, 60% of the sales were paid for in cash. Nationally, malls tend to generate their money from 80% credit card use.

THE VALLEY ECONOMY

Facts about Mexican National shoppers:

  • High level of brand loyalty Price conscious
  • Like U.S. products (technological advancement, price competitiveness, high quality)
  • Enjoy a more civilized shopping environment
  • Pay predominantly in cash

* Information provided by the Economic Development Corporation of Edinburg

For many years, if not decades, a major influx of Mexican Nationals have been pouring into the Rio Grande Valley, generating substantial economic activity in the region. It has long been known that the large amount of spending by Mexican visitors drives the local Valley economy.

In a recent study commissioned by IBC Bank, it was determined that Mexican visitors spent more than $5.1 billion across a 20-county area covering the Texas-Mexico border and South Texas during 2011 and 2012. And, in Hidalgo County alone, home to Edinburg and Resaca Market, shoppers spent upwards of $1 billion dollars.

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4292, I-69C, Edinburg, TX 78542

4292, I-69C, Edinburg, TX 78542

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